Short Videos are In.
Short Form Videos are In.
One of the biggest booms that came out of the pandemic was TikTok, a platform that thrived through the proliferation of short, less than 60 second content. It pushed creators to think more outside the box, and push the medium to its limits.
It also is literally Vine.
While there are a million and one detriments to this shift away from long form content, it stands as an opportunity for people looking to expand their business or start something new.
On average, TikTok has around 45 million daily active users, with most spending around 75 minutes a day on the app. This is an opportunity for people to excel, and show what they know to the world.
We’ve already seen this from comedians trying to make it big, designers posting their latest works, and artists and producers giving tastes of their upcoming song. It has become the way that people get noticed.
Engagement across platforms • InfluencerMarketingHub.com
It just works.
And its obvious why. Micro influencers, or people with less than 15K followers get an engagement rate of roughly 18% on TikTok, a stat that is astronomically high in comparison to other social media platforms. On YouTube or Instagram, you’re looking at around a 1-3% engagement rate.
For business and people looking to grow, its looking more and more like TikTok is the place to go, however, there has been increased competition in the field, with YouTube and Instagram creating their own version of TikTok, in an attempt to capture the same success TikTok has found.
Even with all the increased viewership in short form content, it doesn’t necessarily translate to popularity or success.
One of the biggest problems with short content is that viewers aren’t given the opportunity to connect to the creator. So you need to be able to capitalize on the first hit you get, otherwise you risk losing it all and falling right back to where you started
To do this, it means you have to diversify a bit.
Creating accounts on most major social media platforms is one step, and making sure that they are constantly updated so that anyone who find you always has a way to find more content.
This will change depending on your profession or business, as most traditional businesses will rather want to direct users to their site, or creators to their main YouTube page or Instagram page.
Staying in one place on one platform is how people lose interest, as everything starts to feel one sided. For most live streamers on Twitch or YouTube, they also post consistently to their channels on YouTube, which has fully edited content that is a different style that what a viewer would see live.
It is difficult to establish these platforms, but the most important part is to do what you love, and create what you want, rather than following in the footsteps of some random creator that you heard makes millions from their content. Be passionate about your work, and create something you can be proud of at the end of the day.
Who knows, you might make it big.
Geyser, W. (2022, July 29). The state of Influencer Marketing 2021: Benchmark report. Influencer Marketing Hub. Retrieved May 1, 2023, from https://influencermarketinghub.com/influencer-marketing-benchmark-report-2021/
LaMotte, S. (2023, January 11). Your attention span is shrinking, studies say. here's how to stay focused. CNN. Retrieved May 1, 2023, from https://www.cnn.com/2023/01/11/health/short-attention-span-wellness/index.html
Shepard, J. (2023, April 13). 20 essential TikTok statistics you need to know in 2023. The Social Shepherd. Retrieved May 1, 2023, from https://thesocialshepherd.com/blog/tiktok-statistics#:~:text=The%20App%20Has%2030.8%20Million,14.43%20million%20daily%20active%20users.