Short Form Writing
"Ever curious about the business that goes behind your favorite creators? My new post about creator marketing and their future in brands is coming out NEXT WEEK!"
When crafting this post for Twitter, I mainly targeted my post at people who follow creators. I believe for this platform, fans are far more likely to interact or be interested in the article as many of them are curious about the economics behind their favorite influencers. They like to see how the "sausage was made" and what they could also do in the future for starting their own brand/platform.
Because of these decisions, I used phrases like "your favorite creator" and an image of a popular influencer on YouTube, Ludwig (who also is popular on Twitter itself), to make sure I am getting to my desired audience. These combined with the YouTubey-looking thumbnail pair well with what I believe Twitter users will most likely interact with.
"Wonder how creators make all their money? Check out my article THIS SATURDAY on the science behind the influencer, and how brands can better market their business."
Instagram is a unique platform compared to Twitter and LinkedIn, as everyone and their mother is on it.
Due to such, I want to keep the wording and image a bit more general to not disassociate potential viewers from the article.
The image aimed to be more generally appealing, putting three of the top creators currently on the front, alongside a bold title that is eye-catching enough for viewers to stop scrolling.
This works hand-in-hand with the caption, saying how "Wonder how creators make all their money?" to get more average people or fans of creators interested, while also saying "...how brands can better marketing their business" to try and get any professionals that might be scrolling by as well.
I believe that this might work well by being short and simple, but clean and catchy enough to get people off Instagram and to Medium to read the article.
"Looking for new ways to advertise?
Learn about how creators can play a role in growing your brand in my NEW article about Creator Marketing!
POST COMES THIS SATURDAY! ⏳"
For this LinkedIn post, I directly target those already working in a corporate role or for a brand which would be interested in seeing the possibilities for creator marketing.
In general, most LinkedIn users tend to be those more part of the "corporate world" than someone on Instagram or Twitter, being a method of communication for professionals.
Because of this, I structured this image and caption towards typical LinkedIn posts that people would see on their Timeline, using eye catchy colors and a big "How to..." message to grab professionals who might be looking for ways to better promote their brand.
This with the language "Looking for new ways to advertise?" directly aims at those in a professional setting looking to grow through influencers.