Doing a Website Audit
Often, businesses need to perform website audits to understand areas of improvement for their site.
This can come in many forms, but usually, it evaluates the SEO (Search Engine Optimization), Accessibility, Content, Writing, and Architecture of the site.
For this, I investigated BreastCancer.org’s site and saw which aspects they performed well, and those that needed improvement.
After conducting this audit, I found that some of the main issues came from parts that most people would never see.
SEO was the first main issue. On the surface, it seems like the site actually is doing pretty well, having page titles for every single page, and meta descriptions for most as well.
However, when you take a look closer, it’s obvious that not all titles and descriptors were made equal. Many pages had titles that were just a single word or didn’t mention anything about the section it was a part of. Similarly, the meta descriptions were hit or miss, some being fairly detailed additionals that accurately describe the page, while others were non-existent.
Header elements were also a major problem, as the site employed only one H1 element on the entire site, with no other header elements at all.
Accessibility was also a major problem. Across the site, it appeared that most images had alt-text, though, when investigated a bit closer, most were just image links for where they are or were redundant entirely. This is a major issue for anyone who uses screen readers, as they will have a harder time figuring out what they are looking at.
Besides these two problems, most of the other elements were close to perfect, with BreastCancer.org having a great variety of content, good writing across their articles and blog posts, and a solid architecture and overall design which makes it easy for people across various devices to access the site.
Overall, however, I found BreastCancer.org’s site to be an outstanding example of what nonprofit sites should look like, being modern and easy to use.
To learn more about BreastCancer.org, check out their site here!
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